Data Collector vVARY

GU Trade is a powerful mobile solution designed to optimize strategic data collection at points of sale, allowing Trade Marketing companies to make informed decisions and maximize the impact of their commercial strategies.

GU Trade users collect key information directly from the point of sale, while a complementary web platform allows data to be monitored in real time for analysis and management.

Main features:

1. SoS (Share of Shelf):
Analyze the shelf participation of products, brands or companies with respect to the total space of a category. Generate historical data, identify trends and perform projective evaluations. Information can be entered manually or automated using photographs processed with advanced image recognition algorithms.

2. SKU control:
Access a detailed survey of product data, your own or the competition's: prices, stock, promotions, expirations, and more.

3. Shortage management:
Avoid lost sales and build buyer loyalty by preventing shelf shortages. This functionality allows you to detect product absences and take timely corrective actions.

4. Task management:
Create personalized tasks according to your business needs, such as photo campaigns, implementation surveys, surveys or performance evaluations. This versatile tool is also used to analyze the effectiveness of points of sale or work teams.

GU Trade transforms the information collected into opportunities for improvement, helping to optimize the presentation, availability and rotation of products at points of sale.

Take your Trade Marketing strategy to the next level with GU Trade!