BBVA Estratega life vVARY

The new BBVA app, exclusively for private banking and UHN customers that will allow our clients to access updated information in the financial and non-financial fields. This app was made for business needs to improve the information channel with our customers through the following blocks.

The 1st block is financial, here the area of ​​DEI, will be updating the financial information according to Segment, likewise, the client will have access to opening markets and currencies with a delay of 20 minutes).

The 2nd block our customers will have access to the national press summary and I have an international summary that the client himself, you can select what he wants to be communicated to you)

3 ° Strategist, is all the internal information of the bank divided into several segments. Support will always be given to the shareholder space, Portada, LifeStyle with travel, cultural recommendations, health, lifestyle. Also a block has been added with the benefits of our customers and business partners)

The 4th block are experiences (we will be able to offer our clients in a segmented way, different types of experiences to be able to strengthen and build loyalty with our clients.) Likewise, 90% of the experiences are free, but those of payment, always the client will have to do them through our credit cards)

The 5th block is lifestyle advertising according to segment, we want to bring our clients the latest releases from different sectors such as motor, jewelery, travel, aviation, hotels, cosmetics, technology, etc.) Also, in this block, the client will be able to select what type of segment he wants us to communicate)

The 6th block (following the line of our institution, it was important to spread all the app we are creating for our clients, once the client clicks on any of them, it takes him directly to his store, so he can download it).

We have added a special block where the client can select what type of block he wants us to push. Likewise, the client will always be able to personalize what type of information according to the block, he wants us to communicate.