NOW vVARY

Sky Italia S.r.l.

Contains ads

About this app

Developer Description

NOW. For all your entertainment needs

Welcome to NOW, your streaming platform to watch the TV series of the moment, the shows everyone is talking about, the most anticipated films and the excitement of Sky's great sport!

Simply choose your NOW pass and start watching on over 60 compatible devices at home, on the go, or even offline. Streaming has never been easier!

Discover everything that awaits you on NOW:

Entertainment
Watch international TV series with the best of HBO titles, the shows that everyone is talking about, Sky Original productions, documentaries, programs for children and teenagers and much more in streaming

Cinema
Watch over 1000 films in streaming, from great international cinema to Italian successes

Sport
All Sky sport: experience the emotions of great tennis, national and international football, Formula 1®, MotoGP™ and much more

KIDS
A tailor-made experience for each member of the family with content even for the little ones, all protected by Parental controls.

IMPROVE YOUR EXPERIENCE

Our standard experience offers ad-supported streaming, full HD definition, stereo audio, and the ability to watch on one device at a time

The Premium version is an option that, added to your passes, will allow you to improve your experience on NOW by watching content on 2 devices simultaneously, all on demand without advertising interruptions and immersive Dolby Digital 5.1 audio.

OTHER FEATURES TO APPRECIATE:

- Creation of personalized profiles for the whole family, with tailor-made recommendations for TV series and cinema.
- Intuitive search to quickly find what you want to watch.
- Pause and rewind functions for live TV programs.
- Download content for offline viewing.
- Ability to save your favorite titles in a dedicated list, so you don't lose them.

Version Information

Version: -
Downloads: 1M+
Updated on: -
Released: Jan 17, 2026
Requires: Android Varies with device

Statistics

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NOW - Google Play Rankings

Rank	Country	Category	List	Change
				—

No ranking data available yet. Rankings are updated daily.

#31 in Top Free Entertainment in Italy

#30

ShortMax - Watch Dramas & Show

#31

NOW

#32

Live Football TV Streaming HD

NOW users say on Google Play

★★★★★

Vincenzo Mario Saltamartini (marvelero)

vertical/portrait video mode just added, thanks so much! I love the updated app

★★★★

Roberto

Almost everything good except the fact that the app crashes when it's opened on 2 devoces at the same time.

★★★

Daniele Mura

l'app non permette di cambiare la lingua se hai il cellulare in inglese... perché l'italiano è considerato inglese

★★

Elisabetta De Giovanni

Non c'è una volta in cui la apro che l'app crasha e devo chiuderla e riaprirla. Risolvete questo bug, per favore. È veramente irritante. Every time I open the app, it crashes and i have to close it and reopen it. Solve this bug, please. It's really annoying.

★

Cristiano Vavalà

Installed and subscribed only in order to watch Wimbledon. Really disappointing in this regard. You're allowed to choose only three live streams out of 18 tennis courts, and you never know what match you're going to watch until you actually let the stream start (a few more captions would be useful). You should learn and borrow from Discovery+ (ex Eurosport Player) instead. Their live coverage of other Grand Slam events (Australian Open, Roland Garros) is exemplar. And it's even cheaper!!