Microsoft Advertising v2.22.20

Microsoft Corporation

About this app

The Microsoft Advertising app solves the problem of campaign management on-the-go for marketers and business owners, allowing them to monitor and adjust their ad campaigns remotely. This app benefits most those who are already invested in the Microsoft ecosystem and utilize Bing Ads for their advertising needs. Compared to other business apps, Microsoft Advertising stands out due to its simplicity and direct integration with Microsoft's advertising platform, but may fall short in terms of feature richness compared to more comprehensive marketing management tools. Its focus on ease of use makes it a solid choice for those looking for a straightforward campaign management experience.

Pros

With over 100,000 downloads and a 3.5-star rating, Microsoft Advertising has demonstrated moderate social proof and a generally positive user reception, indicating a reliable and useful tool for its intended purpose.
The app's lack of permissions requests is a significant advantage, ensuring that users' data privacy is respected and minimizing potential security risks associated with unnecessary permission grants.
As a product from Microsoft Corporation, the app benefits from the reputation and trust associated with a major technology company, suggesting a level of quality and support not always found in apps from smaller developers.
The absence of in-app purchases and ads within the app contributes to a clean and distraction-free user experience, allowing marketers to focus on managing their campaigns without interruptions.
Regular updates, as indicated by the version number, suggest that the developer is actively maintaining and improving the app, which is crucial for an app that needs to keep pace with changes in advertising technologies and user needs.

Cons

One concern is the app's limited feature set compared to more comprehensive marketing and advertising management platforms, which might limit its usefulness for complex campaigns or those requiring a wide range of analytics and optimization tools.
Users have reported some issues with the app's performance and stability in reviews, which could be a significant drawback for those relying on the app for critical campaign monitoring and adjustments.
The requirement for Android 5.0 or higher might exclude some older devices, potentially limiting the app's accessibility to users who have not upgraded their devices or prefer not to, which could be a consideration for marketers targeting a broad audience.
Despite its strengths, the app's user interface and user experience could be improved, as some users have noted difficulties in navigating and utilizing all the features effectively, which might hinder the app's adoption and regular use.

Best for: The ideal user for the Microsoft Advertising app is a digital marketer or small to medium-sized business owner who is already utilizing Bing Ads for their online advertising needs, possesses a moderate level of technical skill, and requires a straightforward, on-the-go solution for monitoring and managing their ad campaigns without needing an extensive suite of marketing analytics tools.

Developer Description

Microsoft Ads helps you stay on top of your campaigns while you’re on the go.

Microsoft Advertising help you stay on top of your advertising campaigns while you're on the go. Keep your finger on the pulse of your accounts all from your smartphone or tablet.

• Monitor your favorite campaigns and get performance data on the go
• Quickly make changes to update your status, budgets and bids
• Get notified to know when your automatic rules have ran or credit cards are about to expire
• Visualize how your account or ads are performing and compare metrics side by side
• Get in touch with Microsoft Advertising support whenever you need help
Note: Some of the above mentioned features may not be available for Smart Campaign customers

Privacy

Given that the Microsoft Advertising app requests no permissions, it presents a very low risk in terms of data privacy and security, making it a safe choice for users concerned about their personal data. However, as with any app, it's essential to ensure that the device itself is secure and that the app is downloaded from a trusted source like the Google Play Store. Users should also be cautious of any phishing attempts or fake apps impersonating Microsoft Advertising.

Tips

To get the most out of Microsoft Advertising, users should first ensure they have a Bing Ads account set up, as the app is designed to work in tandem with this service. Regularly checking the app for updates and campaign performance can help marketers stay on top of their advertising efforts. Additionally, exploring all the features and settings within the app can reveal useful tools and insights that might not be immediately apparent, such as customizing notifications for critical campaign events.

What's New

With the latest release, the app now supports the Simplified Chinese language and locale formatting.

Version Information

Version: 2.22.20
Downloads: 100K+
Updated on: Jan 8, 2026
Released: Aug 31, 2015
Requires: Android 5.0

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Microsoft Advertising users say on Google Play

★★★★★

Rami Matar

Easy to use.

★★★★

Ven Alex Madjar

Works well enough to quickly check on how your ad campaigns are doing, but the app cannot be used to manage your ads. To do anything other than pause them, you'll need to use a laptop

★★★

Sam Garvin

I'm not sure why but I'm seeing Chinese characters inside the app alongside English... Is there not a native English version of the app? There is no way to turn off the Chinese characters in settings.....

★★

Sean Taylor

In terms of the basic needs, it's all there. But there's a lot of work to do in terms of being able to really make changes like you can on Google Ads. You only have some metrics, you can only customize columns so much, you rarely have any visualisations, overall it is pretty lacking.

★

Matthew Coley

Absolute nightmare! A rep called me and walked me through the set-up. That evening my account got suspended. I went through the recommended channels to resolve and that has turned into a customer service deficit that is still unresolved. The girl told me they don't have to tell me why my account is suspended and refused to put me in touch with someone who could actually resolve the issue. The survey you get is a joke! *Edit* Responded to above email and NOTHING has happened. Dead in the water!